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Beauty retailer wants to establish a leadership position in wellness with an expanded assortment and elevated experience.
October 21, 2024
By: Christine Esposito
Editor-in-Chief
Officials at Ulta Beauty say their plan to drive profitable growth includes opening more stores and taking a deeper dive into wellness. “Ulta Beauty is a leader in a growing category with a proven model and substantial financial strength to invest and power our long-term growth,” noted Dave Kimbell, chief executive officer, in a statement ahead of the company’s 2024 Investor Day on Oct. 16, 2024. “More than 30 years ago, Ulta Beauty was the original disruptor in beauty bringing All Things Bea...
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